Summer Builders NFT Collection: Post-Mortem

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June 8, 2024

Log Entry 8: Summer Builders NFT Post-Mortem

Distribution Challenges:

  • Our launch date coincided with peak Onchain Summer activity
  • Neither me nor Simon have high Social Capital on Farcaster, yet...

Supply Strategy:

  • High NFT supply (1000 mints, we had less than 100...) was overambitious

Community Engagement:

  • Some OGs loved the collection enough to actively share, some others just thought it was funny
  • If we did more research work and better storytelling, they'd probably feel more engaged

Aesthetics:

  • Could have played better with aesthetics and used colors more aligned with Base

Influencers:

  • Involving some Farcaster celebrities would have helped "farm" more attention

Next Steps:

  • Focus on building personal social capital on Farcaster
  • Apply these learnings to future projects