Summer Builders NFT Collection

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June 4, 2024

Log Entry 6: Summer Builders NFT Collection on Zora

What:

  • Launched an NFT collection on Zora with Simon
  • 100 unique Summer Builder characters, 10 were shipped first
  • Characters designed with AI (Midjourney), inspired by 80s/90s TV shows
  • Incorporated personal traits of OGs from BUILD + Talent Protocol
  • Added Summer vibes and aesthetic to the designs
  • Main reason for doing this collection: celebrating fellow builders, having fun and learn a lot ofc

Process:

  • Brainstormed concept and creative direction
  • Used AI image generation tools for initial character designs
  • Manually edited and added Summer and BUILD elements
  • Set up Zora collection and minted NFTs
  • Promoted and shared the Summer Builders collection

Gratitude:

  • Pleasure working (mostly async) with Simon
  • We always come up with cool, creative ideas together!

Learnings:

  • Main issue was distribution and getting visibility
  • Our launch coincided with peak Onchain Summer activity...
  • Very noisy, hard to cut through with promotion
  • Neither of us have high social capital scores on Farcaster, yet!
  • 100 NFT supply per character was overambitious for a new collection
  • Should have kept it to 10 mints max per Summer Builder NFT

Takeaways:

  • Distribution is key, especially in crowded markets
  • Social capital and community building matters
  • Start smaller for new NFT projects, selling out is important – scale comes later

Next:

  • We're revealing all characters in the next few days on Farcaster
  • Keep promoting the collection on different channels
  • Try the Farcaster frame feature on Zora and also creating a Bounty through Bountycaster